Innesta works with growth-stage founders and executive teams to fix broken GTM models, accelerate commercial traction, and build durable companies — not just funded ones.
Innesta sits at the intersection of strategy and execution, revenue and delivery, US and European markets. Every engagement begins from direct operational experience — not templates, not frameworks from the outside in. We've done the job. That's the difference.
We fix the gap between your sales motion and your delivery model. From ICP definition to pipeline mechanics to qualification discipline — we diagnose what's broken and build the execution layer to repair it.
Direct challenge for Series A–C founders and first-time scale leaders. Decision clarity, execution discipline, organizational design, and prioritization. No coaching language — straight talk from someone who has done the job.
Innesta is expanding beyond project advisory into investment activities, a community platform, digital products, and network-based advisory for founders navigating the US–Europe corridor.
Surface and set aside sector prejudices that would distort the assessment before analysis begins.
Supply-side ICP, demand-side ICP, geography, buyer maturity — define the field before picking a motion.
Value proposition clarity, pain removed, alternatives defeated, trigger event. One sentence that survives scrutiny.
What evidence exists, what still needs quantification. Honest signal-versus-noise separation.
Which side gets subsidized first, what the value metric is, how revenue sequences across the business.
Channels that match the stage and the founder's actual network — not the channels that look best on paper.
Data lock, network effects, exclusivity, or switching costs. A roadmap is not a moat.
One clear sentence: "We beat X because…" Built to survive a 60-second investor challenge.
Ranked by priority. What needs sharpening before investor meetings or commercial milestones.
Structured deliverables at every phase — not slide decks, not theory.
| Phase | Deliverable |
|---|---|
| Intake | First Impressions Review — bias-checked, structured assessment with ranked gap list |
| GTM | Sequencing decision — who to engage first and why; partner network strategy before brand outreach |
| Revenue Model | Side sequencing, value metric alignment, pricing structure, unit economics review |
| Strategic Analysis | Issue trees, Porter's Five Forces, BCG classification, Value Chain, MECE problem structure |
| Execution Roadmap | 90-day priority stack with dependency ordering and risk register |
| Fundraising | Pre-roadshow checklist, investor archetype targeting, round narrative |
25+ years building and scaling commercial and delivery organizations across EMEA, the Americas, and the Nordics. Four-time founder with a career spanning enterprise outsourcing, data & analytics, cyber, identity, and business consulting.
Built IBM's global CIAM practice from zero — Forrester and KuppingerCole leader quadrant within 12 months. Positioned Symmetry Systems as Gartner Cool Vendor 2022 in DSPM. Part of the executive team that led Janrain to the Akamai acquisition.
Author of CIAM for Dummies. Conference speaker at Gartner IAM, Identiverse, KuppingerCole, RSA, AWS Re:Invent, and Black Hat. Operations in Austin and Barcelona — the bridge between US and European markets.
No intake forms. No discovery calls designed to sell you. One conversation — direct, structured, and worth your time.
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